The result: one of the first truly waterproof boots. In the 1960s, the company introduced injection-molding to the footwear industry, fusing soles to leather uppers without stitching. On the corporate side, Timberland's commitment to social responsibility is respected and emulated worldwide.Īmid all this, it's easy to forget that Timberland is also a manufacturing innovator. The nickname “Timbs” is name-checked on dozens of hip-hop lyrics, and one of the genre's best-selling producers, Timbaland, is named after the company's footwear. Timberland is a cultural icon, a dream brand.
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